NOC Stories

Availability: In stock (3)
Delivery time: Available for pick-up at Outfitter's Store on April 28th

NOC Stories, is written by the founder of Nantahala Outdoor Center, Payson Kennedy. This book describes Nantahala Outdoor Center's history, with a focus on the first 25 years, a time of explosive growth in whitewater sports and instruction. These stories have become NOC’s legacy, and this book is an attempt to collect and make sense of them. However, the book also features a very human element, a tinge of adventure that sets it apart from your standard history text. The stories in this book, in addition to their historical value, offer a testament to the experiential aspect of working at NOC.

Many people today see Nantahala Outdoor Center for what it has become: a premier Southeastern paddling hub and profitable business. What they don’t know is that NOC started with a semi-utopian vision, the idea that friends could work together at pursuits they were passionate about, and that this endeavor would not only be profitable for the company, but also life-changing for the individual. That’s not something many businesses can say, but in the case of NOC, it’s turned out to be true. If you asked current culture-makers and business owners in the whitewater industry about their formative years, you’d find that many were previous staff members, clinic participants, and visitors at NOC. You’d likely also hear that NOC was instrumental in refining their skillset and in inspiring them to become pioneers in their field. From rafting to river rescue, paddling instruction to Olympic competition, the one thing this diverse group has in common is the NOC. The NOC was, and is, a dream; these are the stories of its dreamers. 

This book is currently available for pre-order and pick-up at the NOC Stories Book Release Event on April 28th. This event will be held in the NOC Outfitter's Store at 4:30PM and will feature story sharing with the authors, followed by a book reception.

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